Response: Ms. Ninette Murk, Designers Against AIDS

[Note: This is a response to comments Ms. Murk left on my February 13 post, "Shopping has never been more important."]

Ms. Murk,

Thank you for your response to my post. It's good to know that you're listening. I'm sorry my reply is somewhat tardy.

First, a clarification. I indicated in my writing that the campaign's decision to focus exclusively on prevention betrayed "some hypocrisy that I can't put my finger on." Here I misspoke. To fault anyone for fighting only one facet of a multifaceted disease would be to place a ridiculous demand on any attempt to do good, and unfair.

My assertion was meant to express my confusion at the ambiguously stated goals of the campaign. I assumed that something as broadly titled as "Fashion Against AIDS" would address similarly broad aspects of the disease. I was frustrated, first at the difficulty I had in digging up its goals, and second that the campaign only seemed to be feeding itself.

I do find it dishonest that the campaign masquerades as the means to the end of fighting AIDS, when the campaign itself is a primary end. I'm also very skeptical of the reasoning which equates buying a t-shirt as doing good, since the purchase purportedly (1) spreads awareness and (2) helps sell more awareness-spreading t-shirts. This logic extols self-indulgence as a moral act, and that is misleading and dangerous.

I reiterate: with efforts like these, everyone involved, from the designers to the consumers, gets a pat on the back,* while no one with the disease gets anything. If this is justified by saying the consumers are being educated, then it should at least be made clear that's all that's going on.

I'm also concerned by your statement that prevention is overlooked in the West, "Possibly because there are antiretroviral medicines now, so even if you do get infected, you can live to be a hundred years old (give or take a side effect or two)." The belief that a morning cocktail solves all of the problems of AIDS is just not true, and it's a dangerous myth for anyone to believe, let alone someone in your position.

Antiretroviral medications do exist, but for them to be effective, patients must be one hundred percent compliant to what can be rigorous and complicated regimens. These regimens must be frequently adjusted as the disease adapts, and side effects are not negligible. And this dance cannot continue indefinitely, as the disease and the medications war simultaneously against the body and something must give.**

Misconceptions about the gravity of contracting HIV encourage carelessness with prevention, and thus cost lives.

It is true that young Westerners don't know what they should about AIDS, especially with regard to the impact right at home and their own risk. Thank you for working against this problem, and for your response which has spurred me to become better informed myself. I encourage you to be diligent in finding the best way to do pursue your goals, to be transparent in your intentions, and to accept the enhanced scrutiny that falls on those who reap the benefits of being known for doing good.

My best wishes in your endeavors.

*And what a pat, in some cases! Check out the glamorous lifestyle of Kate Roberts, founder of (Fashion Against AIDS-beneficiary) YouthAIDS, as romanticized by the Washington Post. The perks of sainthood are considerable.
**At least, that's what I remember learning from Jim Biddle, who has HIV and should know.

"Shopping has never been more important."

This quote from Swedish clothing company H&M, the same people who bring us this lovely advertisement on the bus stop outside DRL:

We "believe" that you're all morons.

You may have heard about AIDS. You may have wished you could do something about it. Well, great news - you can go on doing what you've always been doing and wonderful companies like H&M will save the world for you. All you have to do is buy their quality products. "Designers Against AIDS" joins initiatives like the RED campaign (critiqued here by my lovely friend leighcia) which bundle virtue with their products to superficially fight the world's great ills.

Everybody wins. The designers get their names advertised and associated with a "good cause." H&M gets the revenue spike associated with a successful campaign. You get to feel great about yourself for your altruism.

And those suffering from AIDS? They don't actually get anything. It took some digging on the web site, but I eventually found something which told me goals more concrete than "fighting AIDS," though not much more concrete. A whopping 25% of these proceeds go to "raise awareness and prevent the spread of AIDS worldwide."

I wouldn't be surprised at all if advertising for this campaign qualifies as "raising awareness."

Their other efforts appear to be centered on getting people to use condoms, which puzzles me. Do they not consider research for a cure a worthwhile investment? Do they think that since those who have already contracted HIV are going to die anyway, it's not worth caring for them? Both of these areas seem at least as important to me as preventing the spread of the disease (and I imagine that it's controversial how much good condom campaigns actually do). Their exclusion seems to betray some hypocrisy that I can't put my finger on.

So, for all of its noise, the campaign actually does very little more than repeat a message harped on since middle school to wealthy young Westerners.

Meaningless as the stated goals of these campaigns may be, I would go as far as to say their unstated goals are actually sinister. They seek to establish corporations as the agents for moral action in our society, rather than encouraging people to actually care about the problems and actually do something with their lives to solve them. They are a sedative, deepening complicity in an existence centered around consumption and self-gratification. They are poison.

Ezekiel speaks well of such false prophets (and false profits?):

Because, indeed, because they have seduced My people, saying, 'Peace!' when there is no peace--and one builds a wall, and they plaster it with untempered mortar*--

say to those who plaster it with untempered mortar, that it will fall. There will be flooding rain, and you, O great hailstones, shall fall; and a stormy wind shall tear it down.

Surely, when the wall has fallen, will it not be said to you, 'Where is the mortar with which you plastered it?' "

Therefore thus says the Lord God: "I will cause a stormy wind to break forth in My fury; and there shall be a flooding rain in My anger, and great hailstones in fury to consume it.

So I will break down the wall you have plastered with untempered mortar, and bring it down to the ground, so that its foundation will be uncovered; it will fall, and you shall be consumed in the midst of it. Then you shall know that I am the Lord.
Ezekiel 13:10-14

*Other translations render "untempered mortar" as "whitewash."

P.S. H&M is also behind a gigantic photo of a reclining and nearly nude woman above the Philly Car Share pod at 21st and Chestnut - nothing like filling a public space with an image damaging to men and women alike. They also appear to have a penchant for giant murals (like this giant Madonna in New York) which are actually ads - nothing like mixing advertising with art. I hate this company.

Photos of the Week - 1/27-2/2, 2008

A colleague of mine on the blog last semester referred to my style as "taking pictures of things that annoy you." Given gems like this I could see his point.

In any case, I carry my trusty digital camera most places I go, and I take pictures of things which catch my fancy. Here're a few pictures I took last week:

Banana Blues

First, I discovered at Trader Joe's what it means for a banana to be organic: they don't put in any yellow.

I think there's something wrong with an ethic of organic food which still allows for picking completely unripe fruit out of season and shipping it long distance to mock residents of northern climes.

The stuff grown with petrochemical fertilizers wasn't really any yellower, but that's at least what you would expect from industrial produce.

Burger Bonanza

Don't forget the milk. Oh, yeah. Mmm mm. Delicious.

A conversation with my housemate Carlos about his love of fast food led me to indulge in my semi-annual Whopper.

I give the whole experience three and a half out of five stars. First, there's the drive-through. I probably derived most of the enjoyment from nostalgia, but to smell the indistinct Burger King aroma while waiting in the car was delightful. The price was cheap and the service was fast.

The actual Whopper was filled with indistinct Burger King flavor, which for the most part was a good thing. The experience was over quickly, but not altogether unsatisfying. Lots of pickles.

Mostly it was just great to give the middle finger to forces which tell me fast food is a horrible thing and enjoy it for half an hour. I suspect this is what is behind much of Burger King's recent success. They've come out with new sandwiches which take calorie density to unreached heights, and Americans have responded enthusiastically.

Have you seen the recent commercials where they tell Burger King customers they can't have a Whopper? It's an astounding feat that you can make beloved intellectual property out of a cheeseburger. There are essentially the same ingredients in a Whopper as in any other burger, yet I know one when I taste one. I guess it's the indistinct Burger King flavor.

Thinking about it, that happens all across the American foodscape. Chips Ahoy tastes different from Chips Deluxe. Campbell's Chicken Noodle Soup tastes different from Progresso. Somehow value is added by affixing a brand to the commodity in question: you know what you're getting. The soup may not be any good, but at least you know that this can tastes the same as that can. Familiarity breeds comfort.

Bummer Buster

Thanks, Mark. Thanks a lot.

My (Catholic) stepdad heard that I had been turned down by a (wonderful) girl recently, so he put this ad for the priesthood in my bedroom mirror at home.

What a guy, huh? Sometimes a gentle ribbing is much better than straight sympathy. It's great to have an older man who can tell me not to take myself so seriously.

Note that this ad's strategy is to reassure you that life as a priest is preferable to suicide. "Hey, is your life not worth living? You sound like just the kind of man we're looking for!" If I were them, I would set the bar higher.